Samsung France  — 
Concept, Art Direction, Digital

#1 Campaign

End of a cycle

Context: The lockdown in 2020 is coming to an end. 
Idea: The end of a cycle melody as an end of lockdown hymn.

Campaign featured on Stratégies.

                    

#2 Campaign

#AlwaysTogether 

Concept, Art Direction, Digital

Context: 
With the lockdown and the return to normal, we are less present at home. However, we have spend a lot of time using and interacting with our electronic devices and household appliances, they were always by our side.

Idea:
#AlwaysTogether
Your home misses you.
Products speak out to show their nostalgia for time where we spent all our days with them during lockdown.