The concept has been mentioned on the online newspaper Stratégies that you can find here, n°4 Heaven for Samsung.
Samsung —
Concept & Art Direction, Digital campaignHeaven, 2019
1
Context
The lockdown is coming to an end. A page turned.. The end of a period.
Idea: End of Cycle
The end of cycle melody as an end of lockdown hymn.
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2
Context
Some of the habits we used to have disappread during lockdown.
Idea: The guide #BacktoNormalLife
The guide to get back to our daily habits little by little.
Mechanics
From the beginning of May, normal life will gradually return to normal in France. The guide will be launched on instagram stories. It will be in the form of absurd and offbeat excercises to be done with our everyday items and devices.
Examples
From the beginning of May, normal life will gradually return to normal in France. The guide will be launched on instagram stories. It will be in the form of absurd and offbeat excercises to be done with our everyday items and devices.
Examples
Being in public transportation = holding your broom like a subway pole, doing squats to practice sitting, listening to RATP announcements.
Driving = watching red light videos,listening to the sound of horns with your sound equipment.
Being on a plane = the hair dryer to imitate engine noise.
Being with our friends = toasting in front of a mirror
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3
Context
With the end of lockdown approaching, it is time to take stock of this period.
Idea: #BestOfConfinement
Share with us your list of your best moments during your confinement
Mechanics
Creation of a template to share in gif/text the activities that summarize your lockdown, to be reposted in the stories by tagging friends.
*your music during the confinement/*the game you’ve played the most/*the recipe you’ve tried/*the serie you’ve discovered/*the person you’ve called the most
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Creation of a template to share in gif/text the activities that summarize your lockdown, to be reposted in the stories by tagging friends.
*your music during the confinement/*the game you’ve played the most/*the recipe you’ve tried/*the serie you’ve discovered/*the person you’ve called the most
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4
Context
With the lockdown and the return to normal, we are less present at home. However, we have spend a lot of time using and interacting with our electronic devices and household appliances, they were always by our side.
Idea: #AlwaysTogether
Your home misses you.
Products speak out to show their nostalgia for time where we spent all our days with them during lockdown.
Back at work, your home misses you. “Come back” / “Where are you?”
“I’m cold without you” / “You don’t look at me anymore”
Back at work, your home misses you. “Please listen to me”
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