Lancôme —
Art Direction , Photography , Creative Strategy for social media, Social media planning
Digital campaign on Facebook and TikTok.
Lancôme wanted to push their fragrance Idôle, their recently launched youthful perfume, during the Valentine's Day and Women's Day season.
Additionally, the brand introduced an exclusive limited collection of lipsticks for this special occasion.
To engage a younger demographic and generate excitement through compelling narratives, I worked on the art direction, and production of key visuals to be utilized across various campaign platforms.
Throughout the two-month campaign, captivating content angles and social media visuals for Lancôme's Fanpage have also been developed, featuring the local ambassador Khanh Vy.
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Behind the scenes -
Production of a BTS video to highlight the shooting process and use as key asset to promote across different platforms.
Digital campaign on Facebook and TikTok.
Lancôme wanted to push their fragrance Idôle, their recently launched youthful perfume, during the Valentine's Day and Women's Day season.
Additionally, the brand introduced an exclusive limited collection of lipsticks for this special occasion.
To engage a younger demographic and generate excitement through compelling narratives, I worked on the art direction, and production of key visuals to be utilized across various campaign platforms.
Throughout the two-month campaign, captivating content angles and social media visuals for Lancôme's Fanpage have also been developed, featuring the local ambassador Khanh Vy.
Behind the scenes -
Production of a BTS video to highlight the shooting process and use as key asset to promote across different platforms.
Influencers strategy - activation ideas
To spread awareness about the campaign and attract their followers’attention in order to increase conversion rate.
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