Amazon —
creative strategy on social mediaHeaven, 2020
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Amazon Prime includes a wide range of everyday services, available anywhere, anytime. Whether it's culture (movies, series, books, audio books, video games), memories (Amazon Photos), passions (wide choice of professional products), education (wide choice of products and educational platforms), or everyday life (online shopping, fast delivery),
Amazon is changing the way we live.
1 _ Through a series of recurring posts, the idea is to highlight the notion that amazon accompanies the needs and desires of everyday life.
*5 months to decide to take up sports. 24 hours to receive your new dumbbells, with #amazonprime
*Ten nights pretending to have seen
A space odyssey. 1 evening to really watch it with #primevideo, included in the #amazonprime offer
*20 aperitifs to hum approximately the lyrics of this summer's hit. 3 listenings to learn them definitively by heart with #amazonmusic, included in the #amazonprime offer
2_ Examples of creative stories that play on Instagram features, to highlight the accessible and global side of the offer.
"With Amazon Prime, you'll get your package before this story disappears."
"With Amazon Prime, you have the choice to choose."
“What movie to watch?”
"Like a desire to sing the chorus?With Amazon Prime, listen to all your music anywhere, anytime". The principle is that the music badge stops at the moment of the chorus known to all.
3_ This first typology of post, called "the Packs" are posts of notoriety and commitments. By being in the news, by partnering with an influential person or by positioning yourself as a trusted actor for niche areas, the Packs allow you to highlight your role as a day-to-day coach.
holidays pack
kitchen pack
the day after the party pack
4_ The idea is to highlight Amazon's commitments beyond services.
*0% carbon emissions by 2040
*173 associations benefited from product donations by Amazon
*In response to this health crisis, 6 million health and safety products have already been delivered to alleviate hospital supply shortages
5_ Posts with recurring periodicity with a comment - positive - on the Amazon social networks. The community has to guess which product it is for.
*A fun and practical rabbit that doesn't leave the table... what's that thing?
6_ Use of data to create funny posts about customer’s habits and raise talks.
*More than 128,000 pages of books were downloaded today. Luckily, it's not one book #amazonkindle #amazonprime book *53 people finished the last season of The Office this week. 53 people who need to find a new reason to live #primevideo