AAV POWER OF NO —
Concept, Graphic design, Social Media Planning, Art Direction
‘Power of No’ is a public awareness campaign targeting young adults acrosse Southeast Asia. This initiative aims to save vulnerable lives, change the culture around drink driving, and normalize responsible drinking habits.
I worked on the concept, the art direction and the social media strategy to help launch a photo contest “ Friends don’t let friends drive drunk” in Southeast Asia including Cambodia, Laos, Malaysia, Philippines, Thailand and Vietnam, on social platforms (instagram, facebook , tiktok..) inviting the public to share their best trick to prevent their friends from drink-driving.
The contest received over 400 submissions and 1,701,177 likes, comments and shares accross social media.
‘Power of No’ is a public awareness campaign targeting young adults acrosse Southeast Asia. This initiative aims to save vulnerable lives, change the culture around drink driving, and normalize responsible drinking habits.
I worked on the concept, the art direction and the social media strategy to help launch a photo contest “ Friends don’t let friends drive drunk” in Southeast Asia including Cambodia, Laos, Malaysia, Philippines, Thailand and Vietnam, on social platforms (instagram, facebook , tiktok..) inviting the public to share their best trick to prevent their friends from drink-driving.
The contest received over 400 submissions and 1,701,177 likes, comments and shares accross social media.
Social media posts during 5 months campaign (Sep - Jan) which focused on content pillars: Engagement posts / Awareness posts / Lifestyle posts / Legal posts.
Content planning:
